SEO Advanced Training Course
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Skill Level
English/Chinese
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Overview
SEO is a crucial aspect of your business’s marketing strategy. Whether your audience can easily find you and your services and move direct traffic over to your business site is a key for your business. In order for your website to be found by those you’re intending to reach, you need to understand how major search engines such as Google, Bing, and Yahoo work within the searches, how content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users, and how to communicate to search engines that your website is trustworthy and reputable.
We have paved and established the path to success for you. This complete search engine optimization course covers from the beginner to expert, no prior experience necessary. It starts with comprehensive beginners understanding, learning & concepts, and the first step in starting SEO. Then it teaches all the fundamental techniques which professionals do and how professionals do. Then it goes on to hands-on advanced SEO techniques, concepts & insights, and the use of professional SEO tools. Throughout the training course, you will be working with real world case studies, and develop practical skills and a stronger approach to search engine optimization. You will emerge with fresh ideas and a strong foundation in how to get your business noticed online. Finally, you will be given an inside look into how Letswepp achieve sustainable rapid organic traffic growth through critical SEO tips and in-house tactics.
The modules of this course are divided into eight parts. And, each module is intended to build on the skills from the previous modules.
Who Is This Course For
- Webmasters
- Local business owners
- Small, medium, and large business owners
- Freelancer and blog owners
- Online marketing executives
- Web designers and developers
- Inbound marketing professionals
- Hobbyist
- Content producers
What Tools You Will Be Using
- Google Search Console
- Google Analytics
- Google Keyword Planner
- Google Tag Manager
- Google Data Studio
- Google Sheets
- Semrush
- Ahrefs
- Moz Pro
- Screaming Frog
- Majestic
- GT metrix / Google PageSpeed Insights
What You Will Learn
- Understood the algorithms behind search engine, and how Google ranks websites
- Understood the SEO fundamentals along with advanced real-time usage of the best practices
- Conducted search-focused audits like Website Quality Audit, Performance Report, Keyword
- Research, Competitive Research, and Technical Audit for your website
- Developed practical, real-world skills that you can apply to a career in digital marketing or SEO, including On-page, Off-page and Technical optimization, and optimizing for local and international audiences
- Understood exactly what your niche market is and who your target audience is
- Uncovered your target audience's demographic, age, gender, and specific interests and use this data to develop a Content Marketing Strategy
- Studied competitors and identify topics or keyword gaps
- Developed spreadsheet skills to collect, filter, analyze, and visualize your data
- Built backlinks to your website at scale using different outreach tactics
- Set up monthly reporting dashboard to monitor your campaign data, including organic traffic, click-through rate, conversion rate, leads, and more
- Mastered in-house tactics Letswepp uses to rank #1 on Google, and achieve sustainable organic growth
- Obtained the most-recognized 2021 SEO certifications in the industry